• Joined during early pre-production and was entrusted with defining and enforcing brand compliance across both the game client and publishing channels.

• Served as OAK (One-Ass-to-Kick) for front-end UI design on SMITE 2, acting as the primary owner and decision-maker for player-facing UI systems.

• Set the visual direction, standards, and best practices for front-end UI through close collaboration with design leads, platform engineers, and studio executives.

• Established a 1:1 Figma → Unreal Engine 5 workflow, leveraging design system components, style tags, and shared conventions to ensure pixel-accurate implementation in engine.

• Led UI/UX design for player cosmetic systems, balancing presentation, clarity, and monetization goals in a live-service environment.

• Oversaw the production and visual quality of all 2D cosmetic assets leading up to launch, ensuring consistency across rarity tiers and collections.

• Designed the loot box / gacha system, including visual presentation, reward sequencing, and rarity signaling to drive excitement and perceived value.

• Designed the pre-match lobby and draft experience, enabling solo players and ranked teams to select and ban Gods across multiple game modes.

• Designed the cross-platform social system, allowing players to connect, chat, form parties, and play together across all major platforms.

• Delivered scalable UI solutions supporting PC and console while meeting performance, accessibility, and usability requirements.

• Served as design lead on a cross-platform multiplayer Backend-as-a-Service (BaaS) product enabling studios to build, launch, and operate live-service games.

• Led product design and visual identity for RallyHere, a bespoke SaaS platform for game developers, including logo design, brand system, website, B2B marketing collateral, and internal documentation standards.

• Partnered closely with senior and principal engineers to design complex, data-driven systems with a focus on clarity, scalability, and developer usability.

• Designed a role-based web portal supporting multiple user personas, including: Studio executives, producers, game designers, live-ops engineers, and third-party platform/service integrations.

• Owned end-to-end product UX, including: Information architecture, system modeling, user flows, permission-based experiences, wireframes, interactive prototypes and design specs.

• Designed core live-service feature experiences, including: Game instance matchmaking, Live-Ops tooling (events, configurations, deployments), commerce and monetization systems.

• Ensured seamless engine-level integration with Unity and Unreal Engine, aligning product UX with real-world game development workflows.

• Championed a product vision focused on democratizing live-service development, enabling small and mid-sized studios to access backend infrastructure traditionally limited to AAA teams.

• Collaborated with product, engineering, and go-to-market stakeholders to balance technical constraints, user needs, and business goals.